It’s Time to

Unlock Your Potential

Connect it and Grow with Proven Strategies for Exponential Impact.

Discover

"Potential"<

Meet the Author

Pam August

‘It’s all connected. We’re all connected. Influence anything; you influence everything. That’s the exponential power of potential.”

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Hi, I’m Pam August

I believe we all need to connect our potential—bringing together our capacity to develop and become.

I partner with high-performance organizations to uncover and connect the potential that is already there, moving them from states of strain, swirl, or stuck to energy, ease, and effectiveness.
I focus on three key dimensions of performance: individual growth, team dynamics, and organizational culture—activating connections between them for exponential impact.
I believe laughter is essential for high performance—so yes, there will be some.

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UNLEASH YOUR POTENTIAL

This isn’t just a book—it’s a growth journey activated by:

One Mindset Shift

One Operating System

One Core Practice

For three dimensions of exponential impact.

Whether you're seeking personal growth or aiming to elevate your professional life, team effectiveness, or organizational culture, "Potential" offers the insights and actions to make it happen.

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Words of Appreciation

Sustain Different

“Pam has a way of developing the people around her beyond a 'presentation' or a 'neat idea.' She has the rare ability to inspire people to be different and sustain different. “
Monica Mochoruk, VP Talent - Parkland
Simplifying the Complex

“She has a remarkable talent for simplifying complex ideas and fostering a culture of meaningful engagement and growth. This is instrumental in helping us uncover and embrace our core values and mission. “
Manoj Jasra, CMP & SVP, Strategy - Accolite (formerly with WestJet and Northland Properties)
Find New Energy and Power

Pam provides insightful approaches that enable each of us find new energy and power within ourselves and our teams by capitalizing on the potential that already exists.
Meagan Stovel McKnight, CEO - Make-a-Wish Canada
Bring out Potential

“Pam's amazing ability to connect with our diverse employee population and bring out their potential was instrumental in building our successful culture foundation and continued business results!"
Nicole Murray - Culture Chamion, Rumi, Top Employer & Most Admire Cuture
Cultural Guardian

“We have been fortunate to have engaged Pam as what I call our cultural guardian. Over the past 6 years she has deepened our understanding and commitment to making our organization the best it can be. Bottom line is if you want to make your organization better, hire Pam and you will not be disappointed. She continues to make Murphy Hospitality Group a leader within the Hospitality Industry in Canada.”
Kevin Murphy, Board Chair - Murphy Hospitality Group
No One Like the Dynamic Pam!

"There is no one like the dynamic Pam August! Our team leaves every interaction with her inspired, motivated, and ready to act. Thank you, Pam, for helping us set the stage for unprecedented collaboration and success. Lavender would not be where we are today without you!"
Pritma Dhillon Chattha & Brighid Gannon, Co-Founders - Lavender
Challenged and Broadened Our Thinking

Pam brought unique insight and inspiration to the development of our culture and all WestJetters who contributed to its evolution. She challenged and broadened the thinking of the organization's leadership and worked with me to ignite the ownership mindset of all 14,000 employees.”
Gregg Saretsky, Board Chairt, Former President and CEO - WestJet
Energy is Incredible

“Her energy is incredible and she had our audience gripped throughout her keynote, wanting more when she’d finished, which made our conference a truly memorable event.”
Lee Turner, Owner & Publisher - HR Network Scotland